Phoenix – Strategy. Foresight. Financial Architecture.

Strategy becomes legacy when leadership learns to adapt faster than change itself.”
— Dr Leticia Lilleström

About Phoenix

Phoenix is a strategic leadership and financial architecture firm built on a single guiding principle: to turn foresight into tangible, enduring value.

Founded by Dr Leticia Lilleström, Phoenix operates at the intersection of finance, strategy, and executive leadership, helping organisations design systems that thrive amid complexity, disruption, and digital acceleration.

Our work is grounded in clarity, adaptability, and legacy thinking — empowering leaders to anticipate change and build structures that last.

What We Do

Phoenix empowers leaders to design institutions that are intelligent, agile, and built to endure.

Strategic Financial Leadership

Elevating CFO and CEO decision intelligence in a world shaped by AI.
Our frameworks help leadership teams move beyond short-term control to long-term strategic orchestration.

Organisational Architecture

Designing resilient systems where agility never comes at the cost of accountability.
We build structural clarity that enables leadership to act with precision, even in complexity.

Thought Leadership & Publications

Curating doctrines and frameworks that shape tomorrow’s boardrooms.
Our work translates foresight into tools leaders can use to build institutions that last.

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